Marketing Executive

Marketing Executive

Company: GL Education Group Sdn Bhd (Global Leaders Academy) Location: Plaza Mont Kiara, Kuala Lumpur Employment Type: Full-time Salary: RM3,800 – RM6,000 per month (depending on experience) + performance bonuses

About Us

Global Leaders Academy (GL Academy) is a Ministry of Education–recognised English language school and academic development centre based in Plaza Mont Kiara, Kuala Lumpur. We deliver intensive English programmes, IELTS/TOEFL preparation, business English, junior and summer programmes, and IGCSE/A-Level academic support to a diverse local and international student community.

We are looking for a hands-on, self-driven Marketing Executive to take ownership of our marketing — someone who can plan the strategy and roll up their sleeves to execute it.

What You'll Do

• Plan, manage, and execute marketing campaigns across digital and offline channels from start to finish.
• Manage GL Academy's social media presence (Facebook, Instagram, RED/Xiaohongshu, TikTok, etc.), including content creation, scheduling, and community engagement.
• Produce marketing content — copywriting, graphics, short videos, and promotional materials — for both English- and Mandarin-speaking audiences.
• Run and optimise paid advertising campaigns (Meta, Google, and others) within budget.
• Support student recruitment and enquiry conversion, working closely with admissions and counselling teams.
• Maintain and update the school website and assist with SEO and online visibility.
• Plan and coordinate promotional events, open days, and seasonal campaigns (e.g. summer programmes).
• Track campaign performance, analyse results, and report on what's working.
• Identify new marketing opportunities, partnerships, and channels for growth.

What We're Looking For

• Proven ability to manage, plan, and execute marketing independently with minimal supervision.
• Strong written and spoken communication in English and Mandarin (essential — to engage our bilingual audience).
• Hands-on experience across digital marketing: social media, content creation, paid ads, and basic design tools.
• Self-motivated, organised, and comfortable owning projects end to end.
• A creative thinker who can also deliver on the practical execution.

Bonus points for:

• Prior experience in a language school, tuition centre, or education sector.
• Additional language proficiency (e.g. Korean, Japanese, Malay, Arabic).
• Familiarity with design/video tools (Canva, Adobe, CapCut) and analytics platforms.

Remuneration & Benefits

• Salary: RM3,800 – RM6,000 per month, depending on experience.
• Performance-based bonuses.
• EPF, SOCSO, and EIS contributions.
• Opportunity to take real ownership of marketing in a growing education group.